User Experience Design
Some of the UX projects I worked on at Dixons Retail

Personalisation

Adding the user's name to the site when they log in adds a personal touch and improves trust, but where does the name go (especially on a responsive site)? Examples are shown below.

Site personalisation

Orders from Bookings

Retail site users hate out of stock items - so why not let them preorder for when the item is back in stock? How and where is that information best presented throughout the journey?

Orders from booking

Delivery Journey

If the customer is made aware of the retailer's delivery offering throughout the journey, are they more likely to convert? Where does that messaging go?

Orders from booking

Product Page Banners

Even the small things can make a difference to a customer's experience of a site - which is why it's vital to test EVERYTHING!

Orders from booking